Media Calls:
Whitney Fleming
Environics Communications
203-325-8772, ext. 11
wfleming@environics-usa.com
Xpedite:
Elizabeth Brennan
Xpedite
800-333-0568, ext. 7321
e.brennan@xpedite.com

 

XPEDITE LAUNCHES NEXT VERSION OF MESSAGEREACHSM WITH INCREASED REPORTING FUNCTIONALITY
New Features Enable E-Marketers to Analyze Data for Greater Impact in Future Campaigns

TINTON FALLS, N.J. (February 20, 2003) - Xpedite (www.xpedite.com), a company that helps businesses manage information distribution to and from their customers through multimedia messaging solutions, including fax, e-mail, voice and wireless services, and a business unit of Ptek Holdings, Inc. (NASDAQ: PTEK), today announced the next version of messageREACHSM, its global, managed e-mail platform. The upgrade offers enhanced reporting features that will make it possible for organizations to better analyze the results of their permission-based marketing campaigns in order to better plan and execute future campaigns.

messageREACH's enhanced reporting features provide customers with a visual summary of their e-mail campaigns, including:

  • Detailed reporting on "click-throughs", a key factor in determining recipients' interest in the message and assessing interest for future campaigns;
  • Easy-to-interpret graphical images offering visual results at-a-glance;
  • Report templates customized to the sender's reporting preferences;
  • Automated calculations of viewing information, such as percentage of recipients that can open HTML messages, an important factor in determining audience preferences. Results also can be broken down by category, such as text versus HTML; and
  • List validity is provided via detailed bounceback reports.

"This latest version of messageREACH offers the most comprehensive set of reporting tools available today, giving e-mail marketing professionals a powerful way to gauge the success of their campaign, and more importantly, provide them with the data to do it even more effectively the next time," said Rob Mainor, President of Xpedite. "As the market continues to develop, there are many more factors that can impact the effectiveness of an e-mail campaign, such as HTML delivery, bouncebacks, etc. messageREACH offers our customers a thorough analysis of their audience in the style and format that they prefer to further increase their campaign impact."

About Xpedite

Xpedite (www.xpedite.com) helps companies manage information distribution to and from their customers through multimedia messaging solutions, including fax, e-mail, voice and wireless services. Similar to the traditional advertising model of using multiple communications channels such as television, radio and print, Xpedite offers customers an integrated approach to efficiently and effectively reach their target audiences. The company's dynamic service offerings include innovative solutions for high-volume, time-sensitive communications, such as bank statements, billing invoices, subscription renewals, promotional offers, and more. Xpedite processed approximately 2 billion messages in 2001 for a global client base that includes almost half of the Fortune 500, and such industry leaders as Boeing, Bank One, JP Morgan Chase, Marriott, Merck, Morgan Stanley, Nippon Life Insurance, and Xerox. Xpedite is a business unit of Ptek Holdings (NASDAQ: PTEK; www.ptek.com) and has sales offices in 30 locations throughout the United States and 25 international offices in 18 countries.

About Ptek Holdings, Inc.

Ptek Holdings, Inc. (NASDAQ: PTEK) is a leading provider of enhanced multimedia group communications services to the global enterprise marketplace. These solutions, which include conferencing, Web collaboration and messaging, are marketed under the Premiere Conferencing and Xpedite brand names.

Ptek Holdings corporate headquarters is located at 3399 Peachtree Road NE, The Lenox Building, Atlanta, GA 30326. Additional information can be found at www.ptek.com.

For Investor Relations-related inquiries, please contact Eric Martin at 404-262-8462.

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Statements made in this press release, other than those concerning historical information, should be considered forward-looking and subject to various risks and uncertainties. Such forward-looking statements are made pursuant to the 'safe harbor' provisions of the Private Securities Litigation Reform Act of 1995 and are made based on management's current expectations or beliefs as well as assumptions made by, and information currently available to, management. A variety of factors could cause actual results to differ materially from those anticipated in Ptek's forward-looking statements, including the following factors: competitive pressures among communications services providers, including pricing pressures, may increase significantly; Ptek's ability to respond to rapid technological change, the development of alternatives to its products and services and the risk of obsolescence of its products, services and technology; market acceptance of new products and services; development of effective marketing, pricing and distribution strategies for new products and services; strategic investments in early stage companies, which have limited operating histories and are subject to significant risks, may not be successful and returns on such strategic investments, if any, may not match historical levels; the value of Ptek's business may fluctuate because the value of some of its strategic equity investments fluctuates; Ptek's strategic investments in companies that are subject to the Securities Exchange Act of 1934 are subject to the risks disclosed by those companies in their public filings; Ptek's ability to manage its growth; costs or difficulties related to the integration of businesses and technologies, if any, acquired or that may be acquired by Ptek may be greater than expected; expected cost savings from past or future mergers and acquisitions, may not be fully realized or realized within the expected time frame; revenues following past or future mergers and acquisitions may be lower than expected; operating costs or customer loss and business disruption following past or future mergers and acquisitions may be greater than expected; the success of Ptek's strategic and other distribution relationships, including the amount of business generated and the viability of the strategic relationships, may not meet expectations; possible adverse results of pending or future litigation or adverse results of current or future infringement claims; risks associated with interruption in Ptek's services due to the failure of the platforms and network infrastructure utilized in providing its services; domestic and international terrorist activity, war and political instability may adversely affect the level of services utilized by Ptek's customers and the ability of those customers to pay for services utilized; risks associated with expansion of Ptek's international operations; general economic or business conditions, internationally, nationally or in the local jurisdiction in which Ptek is doing business, may be less favorable than expected; legislative or regulatory changes may adversely affect the business in which Ptek is engaged; and changes in the securities markets may negatively impact Ptek.

For a detailed discussion of these and other cautionary statements and factors that could cause actual results to differ from the Company's forward-looking statements, please refer to the Company's filings with the Securities and Exchange Commission, especially in the "Factors Affecting Future Performance" included in the Management's Discussion and Analysis section of the Company's Form 10-K for the fiscal year ended December 31, 2001 and in subsequent filings filed with the Securities and Exchange Commission.

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